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Many dictionaries, including Merriam-Webster and Oxford, now include definitions in their publications defining it as such.
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In the US, the Kleenex name has become-in common usage but not in law- genericized: the popularity of the product has led to the use of its name to refer to any facial tissue, regardless of the brand. Kimberly-Clark Corporation of Neenah, Wisconsin is the current registered owner of the Kleenex trademark. International Cellucotton Products Company officially assigned trademark interest and good will of the business to Kimberly-Clark Corporation on September 30, 1955.
#Cleanx cleansing registration#
USPTO granted trademark registration on November 25, 1924. The first use for the drawing and stylized word mark in commerce was on June 12, 1924. The description provided to the USPTO was "absorbent pads or sheets for removing cold cream." The original Kleenex trademark application at the United States Patent and Trademark Office (USPTO) was filed in the class of Medical, Beauty, & Agricultural Services by Cellucotton Products Company of Neenah, Wisconsin, on Saturday July 12, 1924. In 1943, Kleenex began licensing the Little Lulu cartoon character to popularize the brand. By the 1930s, Kleenex was being marketed with the slogan "Don’t Carry a Cold in Your Pocket" and its use as a disposable handkerchief replacement became predominant. The administrator declined the idea but then committed a small amount of ad space to mention of using Kleenex tissue as a handkerchief.
#Cleanx cleansing movie#
In 1925, the first Kleenex tissue ad was used in magazines showing "the new secret of keeping a pretty skin as used by famous movie stars." A few years after the introduction of Kleenex, the company's head researcher tried to persuade the head of advertising to try to market the tissue for colds and hay fever. It was a disposable substitute for face towels or cotton wool. The first Western facial tissue was introduced in 1924 and originally marketed as a way to remove cold cream (it had already been in use in Japan for centuries see History of facial tissue for details). The "ex" was added to show that Kleenex was of the family of products that included Kotex. The Kotex trademark was derived from the combination of the words "cotton" and "texture." The company itself has confirmed that this name was chosen as it "met requirements for being short, easy to say, easy to pay and easy to explain." In 1924, the name Kleenex was selected as the name for a line of cold cream remover, as such, the "Kleen" portion of the name denotes its cleansing purpose.
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In the early 1920s, it was adapted as a consumer product called Kotex brand to help women with their periods. It developed a crepe paper used as a filter for gas masks. Not happy with our recommendations? Don’t hesitate to inform us and we will refund or outright replace the products for you.Kleenex began during the First World War. Not sure about your cleaning requirements? Our trained staff of cleaning specialists is more than happy to inspect your business premises to recommend a cost-effective package that’ll handle all your specific cleaning needs. We specialise in delivering cleaning supplies all throughout Brisbane.
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With our growing catalogue of Australian cleaning brands, we supply our customers with one of the most extensive line of cleaning products in the nation. CleanX Cleaning Supplies provides a wide range of affordable and top-quality cleaning products such as cleaning chemicals, janitorial equipment, vacuum cleaners, hand towels and vacuum spares and accessories.